We’re Play, a strategic 

retail design agency.

We utilise technology to deliver experiential shopper experiences, disrupting

the future of retail. As one of the fastest growing retail design agencies in Europe,

we work closely with our global clients to ensure they connect with their customers.


Virtual reality nail trial

The nail lacquer category in travel retail lacks stand out. COTY tasked Play to create a new free-standing unit for market leader nail lacquer brand OPI which was both disruptive and innovative...

NARS Orgasm Activation.

We were approached by NARS to design an engaging global pop-up activation to celebrate the arrival of the new Orgasm collection. As the brief developed, key locations within Selfridges & Sephora were secured and builds were commissioned to align with their #whatmakesyoublush campaign...

Get in touch.


11b Boundary Street, Shoreditch, London, E2 7JE

Opening hours

Mon - Fri :

09:30 - 18:00

Contact  us

+44 (0)208 049 2301 


  • Play Retail Ltd
  • Play Retail Ltd
  • Play Retail Ltd

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