We’re Play, a strategic
retail design agency.
We utilise technology to deliver experiential shopper experiences, disrupting
the future of retail. As one of the fastest growing retail design agencies in Europe,
we work closely with our global clients to ensure they connect with their customers.
What we do.
We specialise in the design & production of disruptive shopper experiences.
Our team of retail addicts and creative experts provide winning retail strategies and effective solutions for your customers; delivering an approach to fulfil shoppers’ desire to think, to feel, and to do.
Our approach ensures we become immersed in the business objectives and unique product capabilities of our clients. We work collaboratively, sharing our insight and creativity to find winning opportunities and solutions.
{"items":["d9c48b45-c580-490c-9eb7-b87cb38257d3","42a355df-55b6-4fc0-8d83-303dfaf3d04a","e193285b-f801-470f-8aa0-78d57c41460e","9d13c06e-0109-40be-b648-8b8a47f2bee4","59a89473-69d6-4885-bd44-aa7db553d57a"],"styles":{"galleryType":"Strips","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fill","cubeRatio":"100%/100%","isVertical":false,"collageAmount":0.8,"collageDensity":1,"groupTypes":"1","oneRow":true,"imageMargin":0,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":true,"enableScroll":true,"isGrid":false,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":0,"enableInfiniteScroll":1,"gotStyleParams":true,"selectedLayout":"3|bottom|undefined|fill|false|undefined|1","isRTL":false,"minItemSize":120,"fullscreen":true,"allowSocial":false,"allowDownload":false,"allowTitle":false,"allowDescription":false,"loveButton":false,"loveCounter":false,"videoLoop":true,"videoSound":false,"videoSpeed":1,"videoPlay":"hover","gallerySliderImageRatio":0.75,"galleryImageRatio":2,"numberOfImagesPerRow":3,"sharpParams":{"quality":90,"usm":{}},"viewMode":"preview","galleryHorizontalAlign":"center","galleryTextAlign":"center","galleryVerticalAlign":"center","itemClick":"nothing","galleryThumbnailsAlignment":"bottom","thumbnailSpacings":5,"gridStyle":1,"titlePlacement":"SHOW_ON_HOVER","hoveringBehaviour":"APPEARS","mobilePanorama":false,"isAutoSlideshow":false,"slideshowLoop":false,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"autoSlideshowInterval":4,"arrowsSize":23,"slideshowInfoSize":200,"imageLoadingMode":"BLUR","scrollAnimation":"NO_EFFECT","overlayAnimation":"NO_EFFECT","imageHoverAnimation":"NO_EFFECT","expandAnimation":"NO_EFFECT","itemBorderWidth":0,"itemBorderColor":{"themeName":"color_15","value":"rgba(5,5,5,1)"},"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowOpacityAndColor":{"themeName":"color_15","value":"rgba(5,5,5,0.2)"},"itemShadowBlur":20,"loadMoreAmount":"all","itemShadowDirection":135,"itemShadowSize":10,"imageInfoType":"NO_BACKGROUND","textBoxBorderRadius":0,"textBoxBorderWidth":0,"textBoxBorderColor":"color-5","titleDescriptionSpace":6,"textsVerticalPadding":0,"textsHorizontalPadding":0,"textBoxFillColor":"color-2","textBoxHeight":0,"textImageSpace":10,"alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"calculateTextBoxHeightMode":"AUTOMATIC","galleryLayout":3,"thumbnailSize":120,"useCustomButton":false,"itemOpacity":{"themeName":"color_14","value":"rgba(172,172,172,0)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"barlow-medium","preset":"Heading-S","editorKey":"font_6","size":56,"fontStyleParam":true,"displayName":"Small Heading","value":"font:normal normal normal 56px/1.4em barlow-medium,barlow,sans-serif;"},"itemFontSlideshow":{"family":"avenir-lt-w01_85-heavy1475544","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":22,"preset":"Custom","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 22px/27px avenir-lt-w01_85-heavy1475544,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px avenir-lt-w01_35-light1475496,sans-serif;"},"itemDescriptionFont":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px avenir-lt-w01_35-light1475496,sans-serif;"},"itemFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(5,5,5,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(5,5,5,1)"},"loadMoreButtonText":"Load More","loadMoreButtonFont":{"family":"courier new","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":16,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 16px/1.4em \"courier new\",courier-ps-w01,courier-ps-w02,courier-ps-w10,monospace;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(5,5,5,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(5,5,5,1)"},"arrowsColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"oneColorAnimationColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"isAccessible":false,"scrollSnap":true,"isMasonry":false,"layoutsVersion":2,"selectedLayoutV2":3,"isSlideshowFont":false,"externalInfoHeight":0},"container":{"top":"","bottom":"","left":"","right":"","width":476,"height":587,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":476,"galleryHeight":452,"scrollBase":0}}
Virtual reality nail trial
The nail lacquer category in travel retail lacks stand out. COTY tasked Play to create a new free-standing unit for market leader nail lacquer brand OPI which was both disruptive and innovative...
We've helped some of the world’s biggest brands to engage with their shoppers.
{"items":["7af6733a-b39c-4623-bd1b-5d847446394c","98c54000-b66e-4705-a8bb-b092d6c266ed","adf5e814-653c-4cad-a281-ca8bac710819","ce8ddf47-6e3c-4187-938e-547575d2377c","2cc3cd97-cf67-42d9-805d-7243b7c213f6","0205b6fe-a45a-43ad-bc47-eb5b22f74b50","e8538eec-0bc4-4442-bf78-ff4fc6d6bc47","b78fca03-408a-4c80-9fa0-893322486c73"],"styles":{"galleryType":"Strips","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fill","cubeRatio":"100%/100%","isVertical":false,"collageAmount":0.8,"collageDensity":1,"groupTypes":"1","oneRow":true,"imageMargin":0,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":true,"enableScroll":true,"isGrid":false,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":0,"enableInfiniteScroll":1,"gotStyleParams":true,"selectedLayout":"3|bottom|undefined|fill|false|undefined|1","isRTL":false,"minItemSize":120,"fullscreen":true,"allowSocial":false,"allowDownload":false,"allowTitle":false,"allowDescription":false,"loveButton":false,"loveCounter":false,"videoLoop":true,"videoSound":false,"videoSpeed":1,"videoPlay":"hover","gallerySliderImageRatio":0.75,"galleryImageRatio":2,"numberOfImagesPerRow":3,"sharpParams":{"quality":90,"usm":{}},"viewMode":"preview","galleryHorizontalAlign":"center","galleryTextAlign":"center","galleryVerticalAlign":"center","itemClick":"nothing","galleryThumbnailsAlignment":"bottom","thumbnailSpacings":5,"gridStyle":1,"titlePlacement":"SHOW_ON_HOVER","hoveringBehaviour":"APPEARS","mobilePanorama":false,"isAutoSlideshow":false,"slideshowLoop":false,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"autoSlideshowInterval":4,"arrowsSize":23,"slideshowInfoSize":200,"imageLoadingMode":"BLUR","scrollAnimation":"NO_EFFECT","overlayAnimation":"NO_EFFECT","imageHoverAnimation":"NO_EFFECT","expandAnimation":"NO_EFFECT","itemBorderWidth":0,"itemBorderColor":{"themeName":"color_15","value":"rgba(5,5,5,1)"},"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowOpacityAndColor":{"themeName":"color_15","value":"rgba(5,5,5,0.2)"},"itemShadowBlur":20,"loadMoreAmount":"all","itemShadowDirection":135,"itemShadowSize":10,"imageInfoType":"NO_BACKGROUND","textBoxBorderRadius":0,"textBoxBorderWidth":0,"textBoxBorderColor":"color-5","titleDescriptionSpace":6,"textsVerticalPadding":0,"textsHorizontalPadding":0,"textBoxFillColor":"color-2","textBoxHeight":0,"textImageSpace":10,"alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"calculateTextBoxHeightMode":"AUTOMATIC","galleryLayout":3,"thumbnailSize":120,"useCustomButton":false,"itemOpacity":{"themeName":"color_14","value":"rgba(172,172,172,0)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"barlow-medium","preset":"Heading-S","editorKey":"font_6","size":56,"fontStyleParam":true,"displayName":"Small Heading","value":"font:normal normal normal 56px/1.4em barlow-medium,barlow,sans-serif;"},"itemFontSlideshow":{"family":"avenir-lt-w01_85-heavy1475544","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":22,"preset":"Custom","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 22px/27px avenir-lt-w01_85-heavy1475544,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px avenir-lt-w01_35-light1475496,sans-serif;"},"itemDescriptionFont":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px avenir-lt-w01_35-light1475496,sans-serif;"},"itemFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(5,5,5,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(5,5,5,1)"},"loadMoreButtonText":"Load More","loadMoreButtonFont":{"family":"courier new","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":16,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 16px/1.4em \"courier new\",courier-ps-w01,courier-ps-w02,courier-ps-w10,monospace;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(5,5,5,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(5,5,5,1)"},"arrowsColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"oneColorAnimationColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"isAccessible":false,"scrollSnap":true,"isMasonry":false,"layoutsVersion":2,"selectedLayoutV2":3,"isSlideshowFont":false,"externalInfoHeight":0},"container":{"top":"","bottom":"","left":"","right":"","width":538,"height":514,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":538,"galleryHeight":379,"scrollBase":0}}
![NARS_Logos [Converted].png](https://static.wixstatic.com/media/4f4290_038535ddc0af45a8a47cccaa7f97c2bc~mv2.png/v1/fill/w_118,h_50,al_c,usm_0.66_1.00_0.01,blur_3/NARS_Logos%20%5BConverted%5D.png)
NARS Orgasm Activation.
We were approached by NARS to design an engaging global pop-up activation to celebrate the arrival of the new Orgasm collection. As the brief developed, key locations within Selfridges & Sephora were secured and builds were commissioned to align with their #whatmakesyoublush campaign...
Crafting personalised connections with shoppers and immersive, sensory digital experiences in-store are fundamental to success in today’s retail landscape.
We believe in the fundamental building blocks of Play to;
- Inspire creativity through collaboration
- Engage the senses and touch the soul
- Build relationships that stand the test of time
- Innovate and solve problems
- Break the rules and be disruptive!
We believe
in the power of Play!
The Playground.
Insight and opinion
Trends newsletter.