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Our people.

It is the people who make Play.


Our agile and committed specialist team of retail designers, engineers, strategists and client services staff all share the same determination to provide the best solutions and service for our clients and their customers.

Our story.

Established in 2005 in the UK by retail designer Steven Koch, Play strives to place creativity and innovation at the heart of what we do. This means that our clients can often be found collaborating directly with our creative team, sharing ideas, insights and the occasional well-earned drink.


We firmly believe that this design-led approach enables us to create the most amazing strategic solutions that keep us all ahead of the competition; building meaningful relationships between retailer, brand and shopper through the fundamentals of Play.

Play Retail Ltd | About Us
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From London to Dubai.

Play have a wide range of specialist capabilities in-house and via our trusted partners that enable us to provide a full end to end service for our clients. We manage the supply chain from our head office in London and have partners in Europe, China and the UAE; ensuring that we are able to provide global solutions.


Full strategy, creative design and engineering service.

Travel Retail.

Specialists in travel retail compliance.


Flexibility to work with all material substrates and processes.


Production of single units or full retail environments.


Experts in AV technology integration and app development.


Direct access to manufacturing facilities in Europe and China.


Central warehousing and global logistics.


Warranty on all manufacture. Repair and maintenance services.