& Virtual Reality. 

Disrupt your surroundings.

What we offer:

  • Product education.

  • Filters and branded selfies.

  • Make-up magic mirror.

  • Augmented try-on.

  • In mobile browser solution.

  • Analytics and business insights.

Digital & Social

With online activity at an all time high, social connect through social platforms is now becoming even more of a social norm.

Whether it be for the purpose of expression or to share an selfie experience with an audiences own followers – brands should consider an interesting and perhaps nostalgic ways to connect with consumers.


Earlier in 2020, Play created a disco-selfie filter for GUCCI to echo the disco heroines of the past (and their brand guidelines) to entice audiences of all ages to take their personal co-branded selfie to share online. The technology was developed so customers could either use this in-store or online to generate awareness to GUCCI’s eyewear ranges, and allow them to playfully connect and experience GUCCI eyewear in both forms.

Get in touch.


11b Boundary Street, Shoreditch, London, E2 7JE

Opening hours

Mon - Fri :

09:30 - 18:00

Contact  us

+44 (0)208 049 2301

  • Play Retail Ltd
  • Play Retail Ltd
  • Play Retail Ltd

© 2019 All rights reserved. Supplier T&C's