& Virtual Reality.
Disrupt your surroundings.
What we offer:
Filters and branded selfies.
Make-up magic mirror.
In mobile browser solution.
Analytics and business insights.
Digital & Social
With online activity at an all time high, social connect through social platforms is now becoming even more of a social norm.
Whether it be for the purpose of expression or to share an selfie experience with an audiences own followers – brands should consider an interesting and perhaps nostalgic ways to connect with consumers.
Earlier in 2020, Play created a disco-selfie filter for GUCCI to echo the disco heroines of the past (and their brand guidelines) to entice audiences of all ages to take their personal co-branded selfie to share online. The technology was developed so customers could either use this in-store or online to generate awareness to GUCCI’s eyewear ranges, and allow them to playfully connect and experience GUCCI eyewear in both forms.