Ballantine's interactive table

The challenge.

We were asked to create an immersive, sensorial experiential environment for a Ballantine's whiskey brand advocate road-show. The delegates were transported to the home of Ballantine's for an educational journey through the history of the brand and it’s products and the distillery process. The interactive table was an execution that would allow bar owners and sellers to experience the brand in a way that naturally provokes curiosity. They could learn at their own pace, immersing themselves in the brand and learning to appreciate the craft that goes into every bottle of Ballantine’s. RFID tags were fitted to the bottom of products and when placed on the interactive surface, the screens would come alive to reveal product information. By providing this experience the brand can ensure that their product will be remembered over competitors.


What we did:

> Roadshow tasting event

> 360° immerse projection

> Interactive touch table build

> Product education interface

> Set up, break down

> Custom flight cases for safe transport

“…a real wow experience. Loved the interactive table and projections, felt that I was in Edinburgh by the river, in the warehouse. Very powerful.”- Peter Moore, Ballantine's Brand Director

Get in touch.


11b Boundary Street, Shoreditch, London, E2 7JE

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Mon - Fri :

09:30 - 18:00

Contact  us

+44 (0)208 049 2301

  • Play Retail Ltd
  • Play Retail Ltd
  • Play Retail Ltd

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