Gin Shop & Tasting Room.

The challenge.

We teamed up with Norwich’s finest Gin distillery Bullards Spirits to reimagine their flagship store. Our main objective was to create a captivating and impactful sampling ritual and put this at the heart of the retail experience.


The central Sensory & Tasting Bar allows visitors to immerse themselves with each of the botanicals used for the 4 iconic gin flavour(s). Taking them on a journey to learn more about the heritage of this brand.


What we did:

>    Creative Design

>    Design Development

>    Prototyping

>    Production

>    Installation

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Delight your senses in store with some of
the most
prestigious, award-winning handcrafted gins Norwich has to offer.


2.5 weeks.
Concept to

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Another focus for this store was to create an area to celebrate the unique Eco-Refill Pouches. A forward-thinking packaging solution to help reduce your carbon footprint, protect our environment and keep your Bullards bottle for life.

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