The appetite for click and collect services has grown over the last 5 years along with the desire for brands and retailers to further converge their online and offline channels.
With the disruption to the retail sector caused by the outbreak of COVID-19 we have witnessed those retailers with an robust and proven omni-channel service thrive, as shoppers begin to adapt their behaviour to prioritise safety, convenience and reassurance around stock availability. Furthermore we have seen a dramatic increase in the number of our clients prioritising omni-channel shopping interventions as part of their short and mid-term strategy.
Play have developed and are in the process of developing a number of click and collect systems for our clients built on our 'off the shelf' digital retail platform. Diverse brands across different sectors including travel retail and domestic are re-thinking how shoppers' needs can be safeguarded to drive a recovery in revenue as the high street begins to bounce back.