1.

Design an interactive air hockey game that evokes a sense of playful nostalgia, key to the identity of the Biscuit Bakery category for Mondelez. Leveraging the value of this reminiscence raises awareness of the new category, allowing shoppers to discover and positively interact with both brands.

2.

Promote the experience outside of the category with custom Biscuit Bakery tokens. Generate traffic toward the space by using the token to activate the digital experience.

3.

Encourage shoppers to share winner’s selfies, creating unique customer experiences and drive interest to the activation outside of the category location.

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