PMI - The Road To Digital

PMI - The Road To Digital

We were tasked to help reinvent PMI’s approach to Travel Retail by leveraging digital technologies to enhance ‘Legal Aged Consumers’ (LAC) travel retail experience.

House of Vapes - Store Design

House of Vapes - Store Design

We were approached by House of Vapes to design a multi-functional store that helped them stand out in the complex and saturated market of CBD and vaping.

Bang & Olufsen - Window Display

Bang & Olufsen - Window Display

We were asked by Bang & Olufsen to create a luxury window display to be the backdrop for their 85" Beovision Harmony television, in central London.

NARS - Orgasm Activation

NARS - Orgasm Activation

We were approached by NARS to design an engaging pop-up activation across UK Selfridges stores and a Sephora in Champs Elyseés. NARS wanted us to design a space which not only attracted new customers, but also helped raise awareness for the launch of the new range of NARS Orgasm cosmetics.

Mondelez - Biscuit Bakery

Mondelez - Biscuit Bakery

Mondelez approached Play with an opportunity to introduce this newly sought after category, in Stansted airport. The challenge was to deliver an engaging trial experience that promoted two brand leaders, Cadbury and Oreo, whilst maintaining a nostalgic association to a biscuit bakery.

NARS - Lip Gallery Event Space

NARS - Lip Gallery Event Space

We were asked by Shiseido to create a unique and interactive event for NARS to drive traffic and social engagement in duty free.

OPI - Virtual Reality Nail Trail

OPI - Virtual Reality Nail Trail

We were asked by COTY to create a new FSU display for OPI nail lacquers in travel retail. The challenge was to create a unique and disruptive aesthetic, but also to reimagine the trial experience to ensure OPI remained market leader in the nail category.

Philips - Retail Guidelines

Philips - Retail Guidelines

We were asked by Philips to re-design their retail units for male grooming, beauty and oral healthcare categories.

William Grant & Sons Window Display

William Grant & Sons Window Display

Drive stand-out through brand visibility in often cluttered specialist store windows in Germany during peak season (Christmas shopping period), also from a distance.

Ballantines - Interactive Table

Ballantines - Interactive Table

We were asked to create an immersive, sensorial experiential environment for a Ballantines whiskey brand advocate road-show.

Hyundai - Silent Salesperson

Hyundai - Silent Salesperson

We were asked by Hyundai to help unlock their full sales potential and to evolve an omni-channel approach by engaging with customers using digital retail units in the showroom.

Maxi Nutrition - Global Toolkit

Maxi Nutrition - Global Toolkit

We were asked by GSK to create a complete strategic shopper guideline for FMCG retailers for Maxi Nutrition.

Homedics - Oil Discovery Kiosk

Homedics - Oil Discovery Kiosk

Ellia’s wide range of aromatherapy oils are designed to promote/combat against a wide spectrum of moods and emotions. The challenge was to effectively categorise these and educate customers at POS about their uses and benefits. How do shoppers know which oil is the right one for them?

Ailsa Bay - Bespoke Drinks Serve

Ailsa Bay - Bespoke Drinks Serve

Play were asked to create a set of bespoke serves for a range of prestigious bars across London. The bespoke equipment would each have a practical purpose in that they would be used both to create a unique serve available to a prestigious bar, as well as tell the story of Ailsa Bay’s production.

Sony - Projector Display

Sony - Projector Display

Sony briefed us to create a counter top display unit for John Lewis which uniquely presented SONY’s portable ultra short throw projector.

Isabel Marant - H&M Store

Isabel Marant - H&M Store

This project required design, manufacture and implementation in store for the new H&M Isabel Marant collection on Oxford Street, London. An overall store design aesthetic was required based on inspiration taken from the Isabel Marant brand.

Samsung - Flagship Store Adaptations

Samsung - Flagship Store Adaptations

Working with Samsung’s global design team, we were tasked with taking the new overall Samsung store design language and applying it to various current stores.

Our work.

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+44 (0)208 049 2301 

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  • Play Retail Ltd
  • Play Retail Ltd
  • Play Retail Ltd

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