A successful hyper-natural retail experience, will be something out of the ordinary, that captures the attention of passers-by, informs them about the product on sale and encourages brand loyalty.


- Will Mutter, Designer at Play 

Veuve Clicquot Activation - May 2019

Moët Hennessy Global Travel Retail and Frankfurt Airport Retail have launched a spectacular Veuve Clicquot Limited Edition Pop-Up installation to mark the release of the brand’s latest limited edition Champagnes. Shopper traffic is generated by Brand Ambassadors handing out invitations to the activation space in the distinctive Veuve Clicquot yellow. The yellow and pink personalisable limited edition bottles positioned at the front of the installation then draw them into the brand experience.


To deliver a further sense of occasion, there is an ‘Instagrammable’ space with the tag line #LIVECLICQUOT. Customers are photographed and presented with a personalised Veuve Clicquot Polaroid, designed exclusively for the pop-up, to capture them in a memorable moment with Veuve Clicquot.

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  • Play Retail Ltd
  • Play Retail Ltd
  • Play Retail Ltd

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