• Play Retail Ltd.

Bombay Sapphire “Stirring the Senses"

Updated: Feb 15, 2019

Over 6,000 passengers participated in the month-long campaign which extended along the traveller journey from security and through the Dufry store, with eight different touch-points leading to a mix-it bar. A large digital screen showed live #StirCreativity uploads from travellers, with almost 35,000 posts shared on social media.Over 3,000 consumers went onto the final stage of the campaign, to sample drinks made from their own recipes.

#retail #design #experiential #drinks #socialmedia


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