• Play Retail Ltd.

In-store cosmetic gifting

Updated: Feb 15, 2019

In-store gifting has become a desirable trend in 2018 with most, if

not all cosmetic stores offering an area for store assistants to wrap.

Molton Brown’s pick & mix gifting (seen below) is displayed on both

a back wall and on two gondola's making it available around the

store for all customers to experience.

Kiehl’s (seen left) have dedicated a gifting station behind the till

point, so that consumers can engage with the staff and learn more

whilst they wait for their gift to be wrapped.

#retail #design #gift #wrapping #experience