In-store cosmetic gifting
Updated: Feb 15, 2019
In-store gifting has become a desirable trend in 2018 with most, if
not all cosmetic stores offering an area for store assistants to wrap.
Molton Brown’s pick & mix gifting (seen below) is displayed on both
a back wall and on two gondola's making it available around the
store for all customers to experience.
Kiehl’s (seen left) have dedicated a gifting station behind the till
point, so that consumers can engage with the staff and learn more
whilst they wait for their gift to be wrapped.