• Play Retail Ltd.

Play the game: appropriate gamification in-store

Updated: Feb 15, 2019

EE have installed an arcade style game in their flagship Westfield store in London. Its 8 screen display is located where it most helps attract passers by and drive traffic into the store. The game is simple to understand, plus there are unobtrusive ‘in-game’ tutorials to lend a helping hand. Couple this with the simple controls, accessibility step for children and leaderboard and you have all you need to effectively communicate your message in the retail


We have seen a number of examples recently where gamification in retail has become overcomplicated and confusing. We say… Keep it simple to ensure effective uptake of your key message/product story.

#retail #design #userexperience #immersive


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