• Play Retail Ltd.

The digital landscape

Updated: Feb 15, 2019

The proliferation of high definition and high brightness screens in-store

have made this kind of media ubiquitous. Brands now compete in an environment which is filled with dynamic moving content and highly engaging imagery. Brands and retailers alike have made this the new norm. Even categories outside of the consumer-electronic sphere have seen an escalation of digital

displays in-store.

With so much competition fighting for the shopper’s attention, it is vital that we ensure the display and content quality is always market leading. Dull and lifeless small format and standard definition screens simply will not cut it…

#retail #design #userexperience #digital #engage


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