• Play Retail Ltd.

United Colors of Benetton

Updated: Feb 15, 2019

Clothing retailer United Colors of Benetton has unveiled a new flagship store on London’s Oxford Street. The Italian fashion brand’s new retail space has been designed by its in-house retail design team, and includes technological features such as touchscreen tables and interactive screens.



The store exterior sees a 12-metre-high archway that is influenced by classical architecture, and which also features LED screen cladding that will show video content produced by Benetton’s in-house research centre, Fabrica.


Opening day:https://www.youtube.com/watch?v=nV4Z2nS1EjA


#retail #design #userinteraction #digital #tech


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