Working with Samsung’s global design team, we were tasked with taking the new overall Samsung store design language and applying it to various current stores.
We implemented standard product displays such as play tables and product walls into the new spaces by taking into consideration architectural plans. It was of paramount importance that each store maintained the same atmosphere and aesthetic as the original flagship store design, therefore maintaining brand consistency. We also had key members of our team onsite at head office to manage the project seamlessly.
What we did: