Smart switch

in-store unit

Our challenge.

People think it's a real hassle to move all their contacts, music, emails and all other data when they buy a new phone. But it's not. Samsung have created an app, which seamlessly transfers all your stuff, whatever your old phone. It's as easy 1, 2, 3. Our brief was to create a unit that allowed the customer to understand and even try the SmartSwitch process.​ The use of large directional arrows and an interactive central screen helps communicate the switch process easily and clearly.

What we did:

>    Design

>    Engineering

>    Prototyping

>    Production

>    Installation