NARS
Orgasm

Activation.

The challenge. 

We were approached by NARS to design an engaging global pop-up activation to celebrate the arrival of the new Orgasm collection. As the brief developed, key locations within Selfridges & Sephora were secured and builds were commissioned to align with their #whatmakesyoublush campaign.

What we did:

>   Strategy
>   Creative design
>   Testing and prototyping
>   Production and delivery
>   Installation guidance
>   On-site support and maintenance

"Two months. Three cities. Over 12,000 prizes up for grabs!"

The solution.

We created bespoke ‘shop in shop’ activations that attracted passing shoppers with disruptive architecture, such as the centre piece ‘O’ makeover station; a striking yet functional piece of furniture finished in a custom rose gold metallic paint. We also incorporated clear high level branding and illuminated brand visuals, with glorifiers showcasing the hero products in the Orgasm range. Shoppers also had the opportunity to win prizes by playing the retro grabbing machine game.

 

We also included a built in digital augmented reality trial experience, where customers could instantly try on the Orgasm products with no mess and no fuss.

 

The activation took place over 3 cities; London, Manchester and Paris and attracted thousands of shoppers during the 2 month campaign. Over 12,000 prizes were given away, creating a buzz for Orgasm which led to sales and significantly increased brand awareness.

Our insight.

In a busy retail environment, we understand the importance of creating truly disruptive retail executions for our clients. We aim to help them keep ahead of the competition and provide innovative solutions which meet their business objectives.

 

Utilising gamification frameworks and digital engagement techniques enables us to create activations which help to educate the consumer, as well as providing a memorable and exciting experience.

Selfridges

We went

to...

Sephora

Paris

London

Selfridges

Manchester

Get in touch.

London

11b Boundary Street, Shoreditch, London, E2 7JE

Opening hours

Mon - Fri :

09:30 - 18:00

Contact  us

+44 (0)208 049 2301 

hello@play-retail.com

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