Sony projector display
Our challenge.
Sony briefed us to create a counter top display unit for John Lewis which uniquely presented SONY’s portable ultra short throw projector. The objective of the unit was to create a premium lifestyle vignette in-store, allowing customers to imagine the technology in their own home. Functionally we ensured the highest possible quality materials and maintained projection brightness by utilising a frame to reduce ambient store lighting. The unit contained a live demo which allowed customers to select the content they wanted to preview and learn about key product features.
What we did:
> Design
> Engineering
> Prototyping
> Production
> Installation
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