Sony projector display

Our challenge.

Sony briefed us to create a  counter top display unit for John Lewis which uniquely presented SONY’s portable ultra short throw projector. The objective of the unit was to create a premium  lifestyle vignette in-store, allowing customers to imagine the technology in their own home. Functionally we ensured the highest possible quality materials and maintained projection brightness by utilising a frame to reduce ambient store lighting. The unit contained a live demo which allowed customers to select the content they wanted to preview and learn about key product features.

What we did:

>    Design

>    Engineering

>    Prototyping

>    Production

>    Installation