The retail landscape is changing.
Today's consumers are experts in utilising both online and offline channels when shopping and have high expectations when it comes to the shopping experience. Rightly so, the rise of mobile shopping has driven innovation in ultra-convenience, ratings and reviews, advocacy and product choice. We are witnessing a golden age for retail, a time of transition where there is an emerging synergy between the online and offline channels. The high street is NOT dead; we believe physical retail experiences will play a more vital role in engaging new customers, providing assurance to buy and creating brand loyalists. This is the power of Play. The stats speak for themselves:
Of shoppers report that in-store tech is important in their future purchase decisions.
Of UK consumers see the physical store as vital to the shopping experience.
Say they enjoy the full shopping experience of going into stores to browse.
Of millennials, digital natives, prefer to purchase in-store.