Why Play?

Of shoppers report that in-store tech is important in their future purchase decisions.

Of UK consumers see the physical store as vital to the shopping experience.

Say they enjoy the full shopping experience of going into stores to browse.

Of millennials, digital natives, prefer to purchase in-store.

Get in touch.


11b Boundary Street, Shoreditch, London, E2 7JE

Opening hours

Mon - Fri :

09:30 - 18:00

Contact  us

+44 (0)208 049 2301 


  • Play Retail Ltd
  • Play Retail Ltd
  • Play Retail Ltd

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